Ride5 Group

Co-Founder & Senior Director, Head of Ride5 Films

Ryan creates unique, modern and eye-catching digital cinema. After earning a degree in Economics from Loughborough University in the UK, Ryan pursued his interest in design and filmmaking. He was a director at VideoJug then lead editor at World’s End Television before moving to New York and co-founding Ride5.

As the head of Ride5’s Film Division, Ryan has created work that’s been selected for several prestigious film festivals, broadcast on networks in the UK and US (ABC, BBC & MTV) while also featured on Virgin America’s inflight entertainment. He has directed, filmed and edited numerous award-winning feature documentaries in addition to his commercial work for brands such as Etnies, Red Bull and ING.

Ryan is a member of Soho House Group and contributed to their Fall 2011 edition of the
House magazine.

Senior Advisor, Brazil Marketing

Sonia has extensive experience in cross-border marketing between Brazil and the U.S. Her deep understanding of both cultures, combined with fluency in English and Portuguese, provides Ride5 with a key attribute for clients who seek to leverage the economic benefit of expansion across the Americas. She has a degree in Business Administration is from Pontifícia Universidade Católica de São Paulo, among Brazil’s most prestigious universities.

Her areas of specialization include identifying niche opportunities across business sectors, a proprietary methodology she developed resulting significant client business increases for firms such as PMI and the Brazilian Industrial Machinery Association, She’s created detailed marketing plans covering branding, sales goals, KPIs, technology and managed major events and related PR--building solid relationships with the media.

Senior Director, Strategic Business Development

Peter’s in-depth industry experience in marketing and entertainment provides significant value to Ride5’s clients. He received a B.A. in Psychology from Dartmouth College then covered most aspects of advertising and marketing during his diverse 25-year career. This includes account management, copywriting, media planning, buying and event management on both national and local levels. Peter has worked on the agency side (Ayer Inc.) the client side (Six Flags Theme Parks) and at boutique marketing and event management firms (MSA Management and IB4E Marketing).

He managed accounts for Fortune 500 companies including Citigroup, JC Penney, Ford and AT&T and mid-sized companies such as DeBeers, Dunlop Golf Equipment, Fuze Beverages, Overstock.com, Joy Bauer Nutrition and AirTran Airlines.

Peter has also written and produced numerous advertisements for TV and radio, web videos, an award-winning DVD and an Off-Broadway play.

Senior Advisor, Technology

Anil, Global Director of Chenoa Information Services, has provided client-driven technology solutions for over 12 years since receiving a BS from the prestigious Indian Institute of Technology and MBAs from Columbia University and London Business Schools.

At Chenoa, Anil oversees the firm’s Software Development Centers in Mumbai and New Jersey. He also manages software lifecycle best practice and innovation while overseeing enterprise software solutions for the Insurance, Healthcare, Financial and Human Resource sectors.

As an advisor to Ride5’s Tech Division, Anil’s focus is on technology as an enabler of digital marketing and data management. His work at Chenoa in identifying growth strategies and new strategic business opportunities are also applied as we expand through strategic partnerships, as with Chenoa, M&As and JVs with specialized tech firms to further help clients optimize ROI.

Art Director, Creative Division

A graphic design and advertising creative who is passionate about weaving these disciplines within branding and other commercial services. Over the past eight years Kyle's held several design and art director positions located in California and New York City that has culminated in a perspective that differentiates clients and effectively reaches their target audience.

His experience has covered diverse facets of creative services and cross-industry campaigns while developing on expertise in brand identity. Web and design development, consumer experience, advertising concepts, stylized illustration, print media and apparel.

As Art Director of Ride5 Group, Kyle oversees the firm's Creative Division, leading a broad range of projects from initial briefings through production and implementation.